MILLENNIAL KEY LEARNINGS — February 5, 2020
Flexibility at work? The new reality
● The past year saw employee trends like job-hopping, demand for flexibility at work, as well as an improvement in transparency and workplace safety.
● The millennial workforce, in particular, is an interesting cohort, with trends such as job-hopping more visible amongst them.
● A majority of jobseekers said flexibility is a key aspect of their work
● This spurred more employers to offer remote work options in 2019–83% of employees felt that a remote work policy is an important factor when searching for a job.
● Also, studies revealed that 56% of employees have job-hopped over a short duration at least once.
● With conversations around workplace safety on the rise, 95% of employees said that they are more likely to stay in their current job if their company was transparent about addressing these issues.
● Chetan Mahajan (CEO, The Mavericks) says “People love the engagement in office and collaboration is always better in person. But there are days when traveling for a couple of hours to and from office may not be the best of idea, and occasionally there are chores which need attention and can otherwise lead to stress. Just having the flexibility to operate at your convenience brings higher ownership. The culture of transparency and camaraderie makes collaboration a reality rather than a rarity. In any people business, it’s a game changer.”
Concerns around sustainability are rising, particularly amongst Generation Z
● The cohort of shoppers typically aged 22 and under is more willing to pay extra for sustainable brands, when compared with other demographics, according to a study by First Insight Inc.
● The findings by the digital research company found that 73% of those it surveyed would pay more for sustainable items, with the majority of that chunk willing to pay a 10% price premium.
● In view of celebrating our environment, the Mavericks will be initiating a full-fledged influencer activity for our client Lavazza, highlighting the ‘Good to Earth’ calendar by the brand.
● For 2020, Lavazza has chosen to pay homage to nature with Earth Celebration, a project that seeks to celebrate the power of beauty harnessed to the idea of action, of every one of us being able to act personally to defend the environment. Debuting the calendar in the United States with the help of David LaChapelle–who’s equally dedicated to environmental conservation and art innovation–is a true reflection of Lavazza’s mission and commitment to arts and sustainability.
